Few days ago the tech news world was been dominated by the Amazon’s Whole Food acquisition. Different sources speculated around the strategic value Whole Food has in Amazon’s current business, as the Seattle company has been already experimenting on grocery from a delivery perspective (AmazonFresh) and location (AmazonGo). Where does Whole Food stays? Reading this article in Wired I sense that the company is looking for a wider spectrum that possibly aims to join the physical and the digital world, by means of people, cities and infrastructure. The Wired article points out that AmazonFresh has a delivery problem: i.e. even though fresh vegetables are delivered to you in instants of (Amazon) time, there is a “pick up” issue. Customers are not always available for pick up, thus making any purchase ready for bin. With AmazonGo the company made physical the digital web experience. By removing “human employees”, customers can stroll around the shelves and leave with no queue; the app identifies individuals, and their shopping list, thus making the payment touchless. However the problem is that customers actually need to go to the grocery store; the convenience of having custom deliveries falls, which has been Amazon strength since the beginning.
Moby Mart is an automated grocery store, which “satellites” around the city. Imagine a food truck, but with some embedded AI, which can read on demand customers’ needs and keep food fresh until needed. Of course the project is only a prototype, but it is very fascinating in terms of the conversation it opens on automated mobility, urban design and digital/physical infrastructure. Imagine that still becomes obsolete and shops, services, etc are able to move around the city like Uber. A dynamic urban space, which deletes centuries of urban planning and creates different kind of places, which parameters are no longer defined by residence/green/retail/industry etc but on the relationship people make around the physicality of a place.
I might be quite optimist and, of course, I am concentrating only on the positive opportunity I can see emerging. However the possibility of creating a city based on human networks, which become triggers of social, economical, leisure, political opportunities sounds exciting.
The near future looks like the Plug-In City Archigram envisioned in 1960s. The innovative perspective the dynamic Moby Mart scenario offers is the elimination of the shell, the physical confined space that creates the building/city, for a mobile, fluid and dynamic space of interactions, like digital networks already achieve in digital space.