Mobile Cities

Few days ago the tech news world was been dominated by the Amazon’s Whole Food acquisition. Different sources speculated around the strategic value Whole Food has in Amazon’s current business, as the Seattle company has been already experimenting on grocery from a delivery perspective (AmazonFresh) and location (AmazonGo). Where does Whole Food stays? Reading this article in Wired I sense that the company is looking for a wider spectrum that possibly aims to join the physical and the digital world, by means of people, cities and infrastructure. The Wired article points out that AmazonFresh has a delivery problem: i.e. even though fresh vegetables are delivered to you in instants of (Amazon) time, there is a “pick up” issue. Customers are not always available for pick up, thus making any purchase ready for bin. With AmazonGo the company made physical the digital web experience. By removing “human employees”, customers can stroll around the shelves and leave with no queue; the app identifies individuals, and their shopping list, thus making the payment touchless. However the problem is that customers actually need to go to the grocery store; the convenience of having custom deliveries falls, which has been Amazon strength since the beginning.

Moby Mart is an automated grocery store, which “satellites” around the city. Imagine a food truck, but with some embedded AI, which can read on demand customers’ needs and keep food fresh until needed. Of course the project is only a prototype, but it is very fascinating in terms of the conversation it opens on automated mobility, urban design and digital/physical infrastructure. Imagine that still becomes obsolete and shops, services, etc are able to move around the city like Uber. A dynamic urban space, which deletes centuries of urban planning and creates different kind of places, which parameters are no longer defined by residence/green/retail/industry etc but on the relationship people make around the physicality of a place.

I might be quite optimist and, of course, I am concentrating only on the positive opportunity I can see emerging. However the possibility of creating a city based on human networks, which become triggers of social, economical, leisure, political opportunities sounds exciting.

The near future looks like the Plug-In City  Archigram envisioned in 1960s. The innovative perspective the dynamic Moby Mart scenario offers is the elimination of the shell, the physical confined space that creates the building/city, for a mobile, fluid and dynamic space of interactions, like digital networks already achieve in digital space.

Architecture that builds values

 The Economist 1843 Magazine ‘s  article, ” Versailles in the Valley”, frames quite well the current trend of digital corporations – like Facebook, Google and Apple – in building headquarters which represent the brand values. Versailles was the palace that Louis XIV built to centralise his power through parties and events that entertained Parisian aristocracy; the Versailles in the Valley symbolises a similar status. Facebook, Google and Apple campuses are palaces, which make tangible the politics of the brand. Whether sustainability, sharability, “open source”, etc brand palaces look after the physicality of the images that makes them real (it’s a kind of skeuomorphism). If in the past values were represented by statues carrying specific symbols (snake, flames, mirrors), nowadays building are asked such role. The way the building is experienced from a human perspective, materials and human interactions are factors that represent the company. They are not random; they come from society. However there is nothing new in this methodology; building monuments had been a political strategy that leaders from the past knew very well; if in the V century BCE Pericles gave shape to democracy by building Athens, Mussolini designed Fascisms through Rome urban planning, which extended to the whole Italian peninsula. Apple, Facebook and Google campuses (the word campus is already controversial in this specific context) are media that gather users’ imagination. They are tangible outcomes that shape digital intangible interactions. As drivers of people’s imagination, they enable transferability of something universal (as values are) to something specific to the company. Will community be understood as Facebook? There is also another effect; values can buy people’s trust if the message reaches the audience. If one of those values, which I believe in, becomes the company’s one I trust the company as we share the same values. As consequence I trust what the company does, without questions, which is a risk for my criticism and ability to make choices.

I guess the challenge we need is to keep universal words as universal, and avoid any specific identification that might lead to an even more constrained world of thinking and find our own solution, credo and ability to articulate our thought independently. We need to handle our trust carefully. We design our lives through our choices. Our actions and decisions make a huge difference in society; being responsible of those is our own priority.