GoLA is the app that wants to ease the mobility experience of Los Angeles. Car, indeed, is not the only medium available to navigate the city. It is one of the many, including walking (yes walking) and cycling. You might switch and combine different mobile media according to filters, like those you select when looking for hotels.
In 2008 my MA thesis, iTravel (iBus) looked at a feasible and flexible infrastructural system that could provide a customised journey in London. The trigger of my interest on the topic was people’s engagement on sustainable mobility.
I organised public transportation accessibility via personal needs, via the riddle of gaming. Do you need to travel fast, green or cheap? Do you want to have a shopping sale route? These and other questions are guideline of the algorithm that organises the journey for you.
What GoLA does is not far off from my proposal. Nice to know I had a good intuition and that in a small way i can contribute to the plethora of ideas populating the ocean of smart infrastructure. My thesis has been recently featured in the Architectural Design curated by Tom Verebes “Informational Cities” .