Gehry Effect

Gehry is going to build a skyscrape for Berlin’s Alexanderplatz.

The interesting point is that the attention is no longer given to the ‘extravagant building’

but to the ‘extravagant architect’.

Architectural celebrities do not need any longer another iconic building,

we’re good on i, the brand is enough.

I am a little bit concerned about the future of architectural ethics.

The ‘Bilbao Effect’ can be renamed with ‘Gehry Effect’,

who cares about the building!

So welcome to the Post-Contemporary age of iconic architects,

maybe sometimes in the future architecture will come back as main topic


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